Are you familiar with the term Marketing? Hey what a question, right? We know marketing is an action of promoting and selling products or services, including market research and advertising. It plays an important role in the success of a business. According to Kenneth C Laudon, business strategy is a plan for making profits in a competitive environment over the long term. There are different strategies such as marketing, product differentiation, customer intimacy, cost competition and so on to deal with a competitive business world. Now let us see a popular marketing concept, Digital Marketing.
What is Digital Marketing?
We have discussed the importance of marketing in business. Now we are in the digital world and all the trades, business, and commerce are under a single umbrella of E-world. Like marketing, digital marketing is a business (E-business) strategy to attract the audience.
Why Digital Marketing?
In this digital era, instead of television, radio, newspapers, books etc, people are more into social medias, youtube, blogs, e-books and so on. The marketing has to be done at the places where people are available. Of course, this is the reason why digital marketing is a popular term in today’s business world. Digital marketing provides an immense reach to the target customers. Now Businesses realized the importance of developing an E-presence and thus the term digital marketing became an inevitable one.
What are the Digital Marketing Techniques?
Different digital marketing techniques are available to develop an online presence and some of them are:
- search engine optimization(SEO),
- search engine marketing(SEM),
- content marketing
- Paid search(PPC)
- social media marketing
- e-mail marketing
- digital display marketing
- Web analytics and reporting
- Mobile marketing
- e–books and so on…..