The 1980s are marked as the commencement of digital marketing technology. The first data-based marketing software was introduced in the business world in 1986, and was called ACT! The electronic database was pioneered by Robert and Kate Kestnbaum. Robert Shaw’s father has also developed various databases. Increase in personal computers and the advent of servers led the way for enormous growth in marketing technology. The 1980s also brought for us CRM (Customer Relationship Management).