When it comes to running digital marketing campaigns, AdWords and SEO are the main components of search engine marketing.
One should use them separately or together depending upon one’s business requirements and ambitions.
Choosing one out of these two is difficult as both have distinct qualities.
When it comes to the desire for fast traffic AdWords is the best option. However, sustainable online success can be sought from SEOs.
So keeping in mind the business aspects both should be wisely combined as a long-term establishment is to be worked for simultaneously.
AdWords is limited to Google sites, and SEO principles apply to all search engines.
It is better for the beginners to go for AdWords as it instantly shows results while SEO takes time to get good rankings and traffic.
But once you work hard and reach top positions in SEO, then it yields better and long lasting results.
Easy calculation of ROI is also an advantage with AdWords.
As in the case of SEO, it is not just the expenses and revenues which determine ROI, other factors also come into play.