Content Marketing

How Digital Marketing Transformed the Consumer Buying Process?

No doubt that digital marketing has revolutionized the process of consumerism, that too quite extensively. The central aspect which the internet has provided to the otherwise traditional marketing strategies is the concept of globalization. With a platform that literally dissolves borders and helps you connect not just to the audience particular to an area but …

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10 Marketing Automation Tools that can Change Your Small Business

Hubspot: Hubspot is a software delivering a vast number of features relating to marketing automation. It covers almost all channels including SEO, E-mails, social media, etc. Eloqua: You name it, and Eloqua has got it, be it lead management or campaign management, segmentation or specific targeting. Pardot: This platform provides you with customized inputs for …

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What is Marketing Automation?

While promoting a brand or a product, what you aim at through marketing channels is: Traffic generation on your site. Sales generation. Brand awareness through contextual and visual advertising. But how does one ensure marketing on a large enough scale? Naturally, you cannot singlehandedly manage all the responses and reverting which are required repeatedly as …

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What is Content Marketing?

Content marketing is a type of marketing which involves the creation and sharing of online material like videos, blogs, and social media posts not just to promote a brand but to seek interest in concerned product or service. Content marketing is a useful time-saving effort which can quickly reach the masses. It is advantageous as …

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