How to approach budgeting for marketing expenses?

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It is a truth universally acknowledged that to start any business, you need money and a prudent and efficient approach for managing your marketing budget is very crucial for getting positive results.

Here are a few tips to create a budget that covers your marketing expenses without any extra burden of cost.

  • To begin with, the most important thing you should remember is that not all the operations should derive expenses from your marketing budget.
  • Advertisements that you run on the print or the electronic media; that is the paid ads should be included in your marketing budget. It should also include online advertisements.
  • Other forms of advertising like flyers, banners, brochures should be included in your marketing budget as well. It should also include the catalogs, samples and gift items.
  • The production cost involved which includes the expenditure required for creating the advertisements should be included in this budget. It also includes the technology expenses incurred.
  • For startups and small businesses, using a share of the sales in these marketing efforts is an excellent idea.


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