One example of why one should never disintegrate traditional marketing techniques from the online ones is the loss Pepsi suffered when it shifted its entire arena of advertising from television to various social platforms.
If you believe that digital marketing is an entirely fresh concept with a new set of rules and techniques, well, you are wrong.
It has expanded only on the basis of the traditional marketing tactics which are predominant for quite some time.
To balance the two aspects, digital and offline, you need to make sure that you segregate and divide the funds you put in for various platforms.
This will ensure that your target audience isn’t limited to a particular channel and you can get an increased incoming on your site.
Always remember that maintaining and growing your business offline (if you have a specific product or a product range) is essential to meet the demand that your online marketing would create.
An optimum balance and integration of traditional and digital marketing is the key for maximum results.