While marketing online, it is a prerequisite to plan upon a strategy along which they will base their promotional blueprint to make a brand image for their business or to boost the popularity of their product.
The two phases in which it can be done include the short-term and the long-term plans.
The strategies in both the notions have fine boundaries and can, at times, interchange, but their primary deliverable remains the same.
It also depends on the individual to individual, as to how effective a specific strategy proves to be, but we are talking here in a generalized sense.
- Short-Term Strategies: Under this, you can count coming up with promotions and offers valid only for a limited time period. This kind of practice takes the help of a viewer’s psychological interest in something transient to bring about consumer traffic at your domain. PPC (Pay-Per-Click) is also considered a strategy for a short-term promotional benefit.
- Long-Term Strategies: SEO comes under this label as it is an ever necessary part of online marketing and advertising. Without a relevant space on the search engine, one cannot expect to flourish in business that easily. Another long-term strategy includes content creation and promotion on social media which is a steady way of growth for your brand or product.